Confessions of a Public Speaker by Scott Berkun

Author:Scott Berkun
Language: eng
Format: mobi, epub, pdf
Tags: BUSINESS & ECONOMICS / Skills
ISBN: 9781449388706
Publisher: O'Reilly Media
Published: 2009-10-20T10:00:00+00:00

The sneaky lessons of Dr. Fox

In 1973, researchers at the University of Southern California hypothesized that students’ feedback about their professors was based on nonsense. To test the hypothesis, they conducted an experiment.[40] They hired an actor who “looked distinguished and sounded authoritative” to give a lecture. They gave him a fictitious but impressive resume, and instructed him to use double talk, contradictory statements, and meaningless references. The actor was instructed to be charismatic and entertaining, but to deliberately provide no real substance, including citing books and research papers that did not exist. The actor (aka Dr. Fox) delivered an hour lecture, followed by a half-hour of discussion and Q&A, similar to the format of most university lectures. Afterward, the 11 attendees, who were not merely college students but professionals in the field, were surveyed for their opinions. The table below lists the results.

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